Introducing the app to potential users
Introducing the app to potential users
Making it easy for users to connect an old, trusted system in our new AI-powered service
Making it easy for users to connect an old, trusted system in our new AI-powered service
Desktop
B2B
2025
3 min read
Context about the product
HeyBubba is an AI voice assistant that helps truckers find delivery jobs, negotiate rates, and book jobs easily.
Project Impact
Integrating with a 3rd party like DAT could access 40,000 potential users leading to
$32 million
yearly in revenue
Recognizing this opportunity, we aimed to:
Recognizing this opportunity, we aimed to:
Integrate a legacy system like DAT into HeyBubba to gain trust .
Integrate a legacy system like DAT into HeyBubba to gain trust .
Integrate a legacy system like DAT into HeyBubba to gain trust .
How it Began
How it Began
We spoke with real users during HeyBubba's launch and tested the MVP flow through contextual inquiries and feedback sessions.
We spoke with real users during HeyBubba's launch and tested the MVP flow through contextual inquiries and feedback sessions.
HeyBubba was launched at the MidAmerican Trucking show in Kentucky, where I joined the team at the booth to talk to real users.
HeyBubba was launched at the MidAmerican Trucking show in Kentucky, where I joined the team at the booth to talk to real users.
The HeyBubba team
The HeyBubba team
What we learnt
What we learnt
Users didn’t trust open-source loads, but trusted loads from DAT, prompting our founder to secure a partnership with DAT.
Users didn’t trust open-source loads, but trusted loads from DAT, prompting our founder to secure a partnership with DAT.
USER GOALS
USER GOALS
This project involved 3 stakeholders with different goals, and my job was to balance all their needs
This project involved 3 stakeholders with different goals, and my job was to balance all their needs
Hey Bubba!
Hey Bubba!
BUSINESS GOAL
BUSINESS GOAL
Onboarding first 10K users
Onboarding first 10K users
A new company growing its user base by making the app easy to use, trust, and remember.
A new company growing its user base by making the app easy to use, trust, and remember.
Truck Drivers
Truck Drivers
USER GOALS
USER GOALS
Find trusted load bookings
Find trusted load bookings
Independent truckers trying to find good trusted loads faster, so they can earn with less hassle.
Independent truckers trying to find good trusted loads faster, so they can earn with less hassle.
DAT Loadboard
DAT Loadboard
PARTNER GOALS
PARTNER GOALS
Exclusive user loyalty
Exclusive user loyalty
A trusted company showing only their loads, leading to more bookings and stronger loyalty.
A trusted company showing only their loads, leading to more bookings and stronger loyalty.
Defining the project
Build an experience that incorporates DAT’s trusted load listings, without compromising HeyBubba’s user-friendly product.
Build an experience that incorporates DAT’s trusted load listings, without compromising HeyBubba’s user-friendly product.
Solution
Solution
To onboard to DAT, users needed an external account with a lengthy setup. I simplified this by
To onboard to DAT, users needed an external account with a lengthy setup. I simplified this by
Final Designs
See my iterations >
Final Designs
See my iterations >
Final Designs
See my iterations >
Final Designs
See my iterations >
Setting up a DAT account takes upto 1-2 days, so I designed a status tracker to keep them informed.
Setting up a DAT account takes upto 1-2 days, so I designed a status tracker to keep them informed.
Status Alert on home screen
Status Alert on home screen
DAT’s exclusivity clause allowed only their loads to be shown, which conflicted with HeyBubba’s multi-platform support
DAT’s exclusivity clause allowed only their loads to be shown, which conflicted with HeyBubba’s multi-platform support
